Content Type 01

Identity Reels

Create instant emotional recognition and viral reach. 6-12 images, 0.8-1.2s each, hard cuts only. Total length: 4-6 seconds. Feels decisive, bold, shareable.

Editing Spec
  • 6-12 still images
  • 0.8–1.2 seconds per image
  • Hard cuts only, no transitions
  • No zoom or movement
  • Total: 4–6 seconds
Copy Style
  • One short, emotional sentence
  • Visible from first frame
  • Same text across all frames
  • Center or upper-third position

"She's getting married in 2026."

Generate Identity Reel

Saved Identity Reels

Content Type 02

Taste Reels

Build taste, atmosphere, and trust. 5-7 images, 1.8-2.5s each, slow zoom optional. Total length: 6-9 seconds. Feels luxurious, intentional, unhurried.

Editing Spec
  • 2-4 still images
  • 1.8–2.5 seconds per image
  • Optional slow zoom (2-4%)
  • Gentle fade or clean cut
  • Total: 6–9 seconds
Copy Style
  • Optional text overlay
  • If used: appears once only
  • Observational, calm language
  • Let the visuals lead

"Some settings speak for themselves."

Generate Taste Reel

Saved Taste Reels

Content Type 03

Brand Moments

Establish brand world and philosophy. 1-4 images, 3-4s each, minimal motion. Total length: 4-7 seconds. Generates BOTH 1080Γ—1350 and 1080Γ—1920 formats.

Editing Spec
  • 1-4 still images
  • 3–4 seconds per image
  • No movement or subtle zoom
  • Text appears after 0.5s
  • Total: 4–7 seconds
Copy Style
  • One short editorial statement
  • Extremely minimal
  • Declarative, philosophical
  • No CTA or very soft

"Fewer decisions. Better ones."

Generate Brand Moment

Saved Brand Moments

Content Type 04

Product-Focused

Show the product without disrupting the feed. 2-3 images (UI + editorial), 1.5-2s each. Total: 5-7 seconds. Feels like editorial placement, not an ad.

Editing Spec
  • 2-3 still images
  • Mix: UI screenshots + editorial
  • 1.5–2 seconds per image
  • Clean cuts, no effects
  • Total: 5–7 seconds
Copy Style
  • One short editorial line
  • Focus on outcomes, not features
  • Never "Download" or "Buy"
  • Soft: "More inside the app"

"Some decisions are easier when they live in one place."

Generate Product Reel

Saved Product Reels

High-Performing 05

Planning Era

Identity and confidence content. Speaks to brides who are embracing the planning journey. Proven performer with women 24-34 (48% of audience).

Why It Works
  • Validates the bride's current phase
  • Creates identity and belonging
  • Empowering, shareable, relatable
  • Drives saves and shares
Copy Style
  • Declarative, confident tone
  • "You're in your..." framing
  • Present tense, identity-affirming
  • Short, punchy, screenshot-worthy

"You're in your planning era."

Generate Planning Era Reel

Saved Planning Era Reels

High-Performing 06

Detail Obsession

Taste and aesthetic content. Celebrates the intentional, detail-oriented bride. Drives engagement through visual appreciation and aspiration.

Why It Works
  • Appeals to design-minded audience
  • Positions UNSTAGED as tastemaker
  • Highly saveable content
  • Drives aesthetic authority
Copy Style
  • Poetic, observational tone
  • Less-is-more philosophy
  • Sensory language
  • Short, impactful statements

"Simple lines, lasting impression."

Generate Detail Obsession Reel

Saved Detail Obsession Reels

High-Performing 07

Timeline Urgency

Engagement hook content. Creates urgency and motivation through timeline awareness. Proven to drive immediate engagement and saves.

Why It Works
  • Creates urgency without pressure
  • Time-specific = highly relatable
  • Drives action and app downloads
  • Motivational, not fear-based
Copy Style
  • Countdown-style framing
  • Specific timeframes (months, weeks)
  • Action-oriented language
  • Motivational, empowering

"6 months out. Every detail matters now."

Generate Timeline Urgency Reel

Saved Timeline Urgency Reels

High-Performing 08

Relatable Bride

Founder story angle content. Honest, vulnerable, first-person. Builds trust and community through shared experience.

Why It Works
  • Authenticity drives trust
  • Vulnerability = relatability
  • Builds founder-brand connection
  • High comment engagement
Copy Style
  • First person, honest tone
  • "POV" and "Nobody warned me" hooks
  • Vulnerability with confidence
  • Ends with reassurance

"Nobody warned me about decision fatigue."

Generate Relatable Bride Reel

Saved Relatable Bride Reels

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